Gen Z generation of consumers embraces
technology, expects innovation and demands engagement. Direct to consumer (
DTC) processed food producers have a definite advantage where they can use
consumer feedback to continuously improve product formulations. Giving people
an impression that their voice is being heard , gives them a new reason to try
a product again, even if they didn’t like it the first time. This model –
digital feedback loop for ongoing product innovation will create an opportunity
for animal protein companies to improve their engagement and products.
COVID-19 is a pivot point for consumers that
marks the shift of in-person supermarket shopping as the dominant retail
channel to consumers buying food and meat online. Research shows consumers now
spend 30 minutes or less on preparation, rely more on online shopping with
delivery and/or pick-up. Technology is food shopping is here to stay. This is
an opportunity for the animal protein sector to meet (or create) unmet needs
through innovation. Is animal protein center of the plate, a meal stretcher or
a snack? The answer is yes to all three and more. The real question is, which
animal protein companies will be innovative enough to capture this opportunity.
As food producers, a key area is communication
with the end consumer. And that will be possible only if there is an
understanding of where the consumer is coming from.
Get more information at -https://abtlenzymes.com/news-blog/consumer-driving-considerations-in-animal-protein-production/
